Rummage
by Bacardi
Collective work by
Mavis Lok & Zeynep Deniz Atacan
↯↯ Please scroll to learn more ↯↯
2019 D&AD NEW BLOOD BRIEF
Bacardi challenged us to create a physical activation with a digital element, to invite young people to Bacardi's #dowhatmovesyou campaign during the summer.
INSIGHT
Summer's the time to be out. Yet, most of us spend our summers in offices, trying to make enough money to afford the occasional stolen moments to remember the summer by.
SOLUTION
How does it work?
What to do with Bacardi Bucks?
Redeem Bacardi sponsored event tickets, cocktails and merchandise at Rum Trucks and events
To increase participation,
we launch a live event with Cardi B!
Bacardi will move Cardi B around the city in a party bus and have her perform in different spots. To find out where Cardi B is, one will need to solve the puzzle that’s posted on Bacardi’s Instagram Story. The puzzle will change as Cardi moves.
